Ayu's best 10 PVs- 3.《No way to say》

《No way to say》, 2003

Youtube version(Official, 3 minutes):

I was struggled to choose between “Ourselves”and “No way to say” in the album “My story”, and the latter wins. I do like a lot creepy things in visual, like in the “Ourselves” , the personalized Ayu-looking masks really scared the sh*t out of me when I was young, it just got all the horror movie elements.

( ,

   btw, "Ourselves" captures)

The plot were well planned too, where claustrophobia (trapped in a car) met multiplied stalkers, keep tearing the “A Best”’s cover, really a profound way to announce a new revolution from the A-Best era (She climbed the top in 2001 with her rival Utada Hikaru). She was really bold to quit the old golden record and find a better way breaking through.

Let’s get back to “No way to say”, this-is-an-absolute-Christmas-song in my mind. This PV always brings my heart warmth every single time I watch it. Ayu was short-haired at the memorial address to my story time. In this PV, in the snowy town many pedestrians pass by a Santa Cause dummy without a second stare. He is clearly distributing some tissue sample as a freelance or something. 

Everybody is getting the white sample but for Ayumi Hamasaki, this is wrapped in red(and delivered by a knows-it-all boy!). In the return road, Ayu spots it out and decided to go meet Santa again to figure this out. 

Happy Ending comes as Ayu finds him indeed a special/ important person to herself (though we don’t know who he is even when the PV is over), and back home with a great great smile by this surprise, knowing herself is not an anyone but a special one to the Santa.

 

A very winter story, but the lyrics are not matching the scenario a lot, where the chorus says: “If I haven’t met you at the first place, I would not have felt this kind of annoying pain.” I think this line pretty reflects to the core message in the “Surreal”, things that are important to you always get pain’s company. The more treasure you think it is, the more desperate you feel you need to protect, and thus pain follows. This is kind of how logical paradox those things are, but whatever, we live in paradoxes. We were born to deal with paradoxes, despite the fact that we sometimes cannot change this mix feeling in to words.

Credit: http://www.eneabba.net/ayu/video/videoclips/38.No_Way_To_Say.htm